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International Journal of Research and Analytical Reviews (IJRAR)

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E-ISSN 2348-1269, P- ISSN 2349-5138 | ESTD Year: 2014

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  Published Paper Details:

  Paper Title  

STANDARDIZATION VERSUS NON STANDARDIZATION OF SUSTENANCE PRODUCTS: IS CONSUMERS SENSITIVITY MATTERS?

  Authors

  Dr.R.Kavitha

  Keywords

Standardization, Bureau of Indian Standards, Consumer awareness, Assurance, educate, certification marks,Advertisements.

  Abstract


The survival and growth of any business depend upon the satisfaction of consumers. The importance of standardization was realized as it provides an important communication link between the consumer and the product. Standards also provide useful information to the consumer about the product through informative labeling. In India Bureau of Indian Standards looks after the standardization of product. BIS have a record, standards for most of the processed foods. In view of this, the study is focused to analyze consumer awareness and preferences towards standardized food products. Standardization is an effective tool to create assurance for quality and safety and to makes the purchase easy. Hence the authorities should take the necessary steps to educate the customer about the several certification marks through extensive advertisements.

  Cite this article

  Dr.R.Kavitha,   "STANDARDIZATION VERSUS NON STANDARDIZATION OF SUSTENANCE PRODUCTS: IS CONSUMERS SENSITIVITY MATTERS?", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.6, Issue 1, Page No pp.218-230, January 2019, Available at : http://www.ijrar.org/IJRAR19J1033.pdf  

  IJRAR's Publication Details

  Unique Identification Number - IJRAR19J1033

  Paper ID - 194839

  Page Number(s) - 218-230

  Pubished in - Volume 6 | Issue 1 | January 2019

  DOI (Digital Object Identifier) -   

  Publisher Name - IJRAR | www.ijrar.org | E-ISSN 2348-1269, P- ISSN 2349-5138

  E-ISSN 2348-1269, P- ISSN 2349-5138

  Cite this article

  Dr.R.Kavitha,   "STANDARDIZATION VERSUS NON STANDARDIZATION OF SUSTENANCE PRODUCTS: IS CONSUMERS SENSITIVITY MATTERS?", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.6, Issue 1, Page No pp.218-230, January 2019, Available at : http://www.ijrar.org/IJRAR19J1033.pdf

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The IJRAR - International Journal of Research and Analytical Reviews (IJRAR) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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