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International Journal of Research and Analytical Reviews (IJRAR)

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E-ISSN 2348-1269, P- ISSN 2349-5138 | ESTD Year: 2014

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  Published Paper Details:

  Paper Title  

A STUDY ON CONSUMER BEHAVIOR TOWARDS THE PURCHASE OF COSMETICS PRODUCTS THROUGH ONLINE PORTALS

  Authors

  Taavishee Sharma,  Dr. S. Boopathy

  Keywords

Cosmetics, Discounts, Online Shopping, Pricing, Advertising

  Abstract


In the present day in age, shopping online has become an important activity for everyone. Along with other products, even cosmetics have now started selling online. Trends are ever changing, a few years back nobody would consider buying cosmetics online as it is considered necessary to try out such products in person to judge the color, texture etc., but now, a lot of websites solely depend on online portals to sell cosmetics. The study is aimed at understanding the effect of pricing, discounts and advertising on purchase of cosmetics online. A survey of 157 respondents was analyzed using various functions of SPSS. The results show that pricing, advertisements and discounts influence the purchase behavior of consumers while purchasing cosmetics online.

  Cite this article

  Taavishee Sharma,  Dr. S. Boopathy,   "A STUDY ON CONSUMER BEHAVIOR TOWARDS THE PURCHASE OF COSMETICS PRODUCTS THROUGH ONLINE PORTALS", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.6, Issue 1, Page No pp.782-793, March 2019, Available at : http://www.ijrar.org/IJRAR19J3479.pdf  

  IJRAR's Publication Details

  Unique Identification Number - IJRAR19J3479

  Paper ID - 199740

  Page Number(s) - 782-793

  Pubished in - Volume 6 | Issue 1 | March 2019

  DOI (Digital Object Identifier) -   

  Publisher Name - IJRAR | www.ijrar.org | E-ISSN 2348-1269, P- ISSN 2349-5138

  E-ISSN 2348-1269, P- ISSN 2349-5138

  Cite this article

  Taavishee Sharma,  Dr. S. Boopathy,   "A STUDY ON CONSUMER BEHAVIOR TOWARDS THE PURCHASE OF COSMETICS PRODUCTS THROUGH ONLINE PORTALS", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.6, Issue 1, Page No pp.782-793, March 2019, Available at : http://www.ijrar.org/IJRAR19J3479.pdf

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The IJRAR - International Journal of Research and Analytical Reviews (IJRAR) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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