IJRAR(ISSN 2348 –1269, Print ISSN 2349-5138 ) | UGC Approved Journal | UGC Journal | UGC

International Journal of Research and Analytical Reviews (IJRAR)

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E-ISSN 2348-1269, P- ISSN 2349-5138 | ESTD Year: 2014

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  Published Paper Details:

  Paper Title  

A STUDY ON CUSTOMER ENGAGEMENT AMONG INDEPENDENT AND BOUTIQUE HOTELS IN BANGALORE

  Authors

  PRANAYA NEHA DAVID,  Dr. S. BOOPATHY

  Keywords

Boutique hotels, Customer engagement, Independent hotels, Location, Personalization, Ratings and Reviews

  Abstract


In the modern world that we live in, choices are abundant for consumers. This is particularly true in the hotel industry. Customers have the upper hand and are no longer looking for the biggest or fanciest hotel, but an experience that they will not forget. This has led to the increase in popularity of independent and boutique hotels across the globe. The study is aimed at understanding how personalized services, location, ratings and reviews influence customer engagement among independent and boutique hotels in the city of Bangalore. A survey of 107 respondents was analysed using various tools of SPSS. The results show that personalized services, location, ratings and reviews influence customer engagement.

  Cite this article

  PRANAYA NEHA DAVID,  Dr. S. BOOPATHY,   "A STUDY ON CUSTOMER ENGAGEMENT AMONG INDEPENDENT AND BOUTIQUE HOTELS IN BANGALORE", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.6, Issue 1, Page No pp.1043-1050, March 2019, Available at : http://www.ijrar.org/IJRAR19J3511.pdf  

  IJRAR's Publication Details

  Unique Identification Number - IJRAR19J3511

  Paper ID - 199913

  Page Number(s) - 1043-1050

  Pubished in - Volume 6 | Issue 1 | March 2019

  DOI (Digital Object Identifier) -   

  Publisher Name - IJRAR | www.ijrar.org | E-ISSN 2348-1269, P- ISSN 2349-5138

  E-ISSN 2348-1269, P- ISSN 2349-5138

  Cite this article

  PRANAYA NEHA DAVID,  Dr. S. BOOPATHY,   "A STUDY ON CUSTOMER ENGAGEMENT AMONG INDEPENDENT AND BOUTIQUE HOTELS IN BANGALORE", IJRAR - International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P- ISSN 2349-5138, Volume.6, Issue 1, Page No pp.1043-1050, March 2019, Available at : http://www.ijrar.org/IJRAR19J3511.pdf

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About IJRAR

The IJRAR - International Journal of Research and Analytical Reviews (IJRAR) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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