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The INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS (IJRAR) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS (IJRAR)
E-ISSN 2348-1269, P- ISSN 2349-5138 | Impact factor: 7.17 | ESTD Year: 2014 | UGC and ISSN Approved. | Provide DOI and Hard copy of Certificate.
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Call For Paper (Volume 9 | Issue 4 | Month- November 2022)

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Volume 9 | Issue 3

  Paper Title: REVERSE LOGISTICS PRACTICES IN PLASTIC RECYCLING UNITS WITH SPECIAL REFERENCE TO KERALA

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP002
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP002
Published Paper PDF: download.php?file=IJRAR1CQP002
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CQP002.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP002

  Register Paper ID - 250526

  Title: REVERSE LOGISTICS PRACTICES IN PLASTIC RECYCLING UNITS WITH SPECIAL REFERENCE TO KERALA

  Author Name(s): JS Bhagavathi, Dr. Haridayal Sharma, Prof. Mamilla Rajasekhar

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 10-14

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 586

 Abstract

Logistics in business focuses on the movement of goods. These specially refer to the forward movement of goods from Manufacturers to the ultimate consumers. An unexplored area in this concept is Reverse Logistics. It refers to the backward movement of products from the customers to the manufacturers or third parties. This concept has gained its importance because it helps in the recycling of products. In this study the researchers have identified 81 plastic recycling units in Kerala registered under Suchitwa Mission through random sampling method. The motives, barriers and the benefits of these units were analysed. It was concluded that the recycling units in the Urban area mainly entered into these practices for economic motive while it was social motive for the units in rural area. Human Resource was a major barrier for units in Uban area in contrast to which technological barrier was persistent in Rural area. The social, economic and environmental benefits for the units were higher than their expectation


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 Keywords

Reverse Logistics, Recycling units, Motives, Barriers, Benefits

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  Paper Title: FACTORS INFLUENCING THE ADOPTION INTENTION OF PASSENGER ELECTRIC VEHICLES: A CONCEPTUAL FRAMEWORK

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP003
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP003
Published Paper PDF: download.php?file=IJRAR1CQP003
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CQP003.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP003

  Register Paper ID - 250525

  Title: FACTORS INFLUENCING THE ADOPTION INTENTION OF PASSENGER ELECTRIC VEHICLES: A CONCEPTUAL FRAMEWORK

  Author Name(s): Vishal Krishnan M, Dr. Haridayal Sharma, Prof. Mamilla Rajasekhar

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 25-29

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 351

 Abstract

The adoption of electric vehicles in the country is of very much significant for the growth of automobile sector in the country. The objective of this research paper is to understand the factors influencing the adoption of passenger electric vehicles among Indian consumers through a conceptual framework model. From this conceptual framework model we can understand that price, value activation, personal innovativeness, government policies, schemes and incentives and the environmental concern are some of the significant influencing or the motivating factors concerned with electric vehicle adoption in the Indian context. Hence it is being suggested that, the government and the concerned authorities must frame favorable schemes, policies and also provide adequate incentives for the effective adoption of electric vehicles in the country which automatically favors the transition towards electric mobility which positively encourages the growth of auto sector.


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Electric Vehicles, Price, Government policies, India, Conceptual framework

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  Paper Title: A STUDY ON BRAND AWARENESS IN RURAL MARKETS IN INDIA: (A CONSUMER BRAND AWARENESS LEVEL STUDY) WITH RESPECT TO NAGARI REGION OF ANDHRA PRADESH

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP004
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP004
Published Paper PDF: download.php?file=IJRAR1CQP004
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CQP004.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP004

  Register Paper ID - 250524

  Title: A STUDY ON BRAND AWARENESS IN RURAL MARKETS IN INDIA: (A CONSUMER BRAND AWARENESS LEVEL STUDY) WITH RESPECT TO NAGARI REGION OF ANDHRA PRADESH

  Author Name(s): Dr. P. Venugopal, Mr. Chenna Upendra Madduri, Prof. Mamilla Rajasekhar

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 30-33

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 338

 Abstract

A rural consumer had to go to a nearby town or metropolis to purchase a branded product in the past since the branded corporations prioritised urban markets. However, with the increasing clout of rural consumers, large corporations are finally recognising the significance of rural markets. Due to the huge increase in purchasing power, rising brand awareness, effective media communication network, and changing customer demographics in rural areas, India�s rural market is currently seeing tremendous growth. Numerous studies have shown that the rural middle class is not only wealthier but also expanding more quickly than the urban middle class. The infrastructure linking all four major urban areas via hundreds of towns is another factor hastening this occurrence. This aids businesses in distributing their goods to regional markets, achieving the widest possible distribution network, and combating the pervasive attitudes and customs of rural consumers. This essay makes an effort to determine the degree of brand awareness among rural residents in the Nagari Region.


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 Keywords

Rural India, Growth, Household, Rural Market, Price-Sensitivity.

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  Paper Title: CONSUMER SATISFACTION TOWARDS ORGANIC PRODUCTS IN INDIA WITH SPECIAL REFERENCE TO THE 24 MANTRA ORGANIC

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP006
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP006
Published Paper PDF: download.php?file=IJRAR1CQP006
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CQP006.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP006

  Register Paper ID - 250522

  Title: CONSUMER SATISFACTION TOWARDS ORGANIC PRODUCTS IN INDIA WITH SPECIAL REFERENCE TO THE 24 MANTRA ORGANIC

  Author Name(s): Mr. Chenna Upendra Madduri, Ms. Gergi Neerajana Sai Niveditha, Prof. M. Venkateswarlu

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 39-43

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 273

 Abstract

Lifestyle changes in terms of health are the most attention paid activity in the existing world by way of organic product consumption. India being the place for traditional farming, profound use of chemicals and pesticides for such farming led to the artificial ideas of farming which have been made by man. A sustainable way of living is a type of lifestyle that is being adopted by various people in the contemporary world which has increased the consumption of organic products. Demands for organic products are being hyperbolized to a greater extent due to the enhanced level of health benefits and awareness among consumers. Organic products are produced in an eco-friendly way which reaps the advantages that are expected by the consumers. The levels of consumer satisfaction are altered in the consumption of organic and conventional products besides suffering from their limitations. One of the popular organic food brands in India is 24 Mantra Organic which draws its special attention by way of the products produced by them. The present paper focuses on measuring the satisfaction level of consumers using products of the 24 Mantra Organic brand, especially during the times of the COVID-19 pandemic.


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 Keywords

Consumer, Satisfaction, Organic Products, Lifestyle.

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  Paper Title: IMPROVING LOGISTIC NETWORK CAPACITY MANAGEMENT WITH ARTIFICIAL INTELLIGENCE & DEMAND FORECASTING IN SUPPLY CHAIN

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP007
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP007
Published Paper PDF: download.php?file=IJRAR1CQP007
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CQP007.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP007

  Register Paper ID - 250521

  Title: IMPROVING LOGISTIC NETWORK CAPACITY MANAGEMENT WITH ARTIFICIAL INTELLIGENCE & DEMAND FORECASTING IN SUPPLY CHAIN

  Author Name(s): Pallikkara Viswanathan, Dr. K. Rajesh Kumar, Dr. BalaKoteswari

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 44-47

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 230

 Abstract

Logistic network operations has advanced over a period of decade, with the implementation of Artificial Intelligence, machine learning, breaking in to capacity management, with Artificial Intelligence, considered as advanced analytics, as they are constantly used in supply chain in many of the organisation. The technology has improved very much, as being surpassed by the inefficient traditional process of forecasting in supply chain. Advanced Analytics that is managed by Artificial is becoming an important technology for many of the large organisation, also many of the small organisations, taking advantage of the latest development, in machine learning, as the biggest companion in smaller organisation, as they are placed in a highly competitive market in supply chain. The main issue of the logistic network is the capacity of large consolidation, by volume, as that every shipping are distributed from one point to another point, as some of the consignment are shipped to various other destination or locations by choice by cross-docking, the consignments in different locations, by consolidation of the products, in order to prove that the delivery of the shipping volumes, capacity is utilized properly in supply chain. Supply chain logistic demand forecast organisation, can anticipate planned shipments, products, across the supply chain. Logistic organisation need to implement forecasting to evaluate capacity demand based on Data including inventory ordering in supply chain.


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 Keywords

Logistic network: Artificial Intelligence: Machine Learning

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  Paper Title: SUSTAINABLE HUMAN RESOURCE MANAGEMENT: A LITERATURE-BASED CONCEPTUAL STUDY AT IT SECTOR

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP008
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP008
Published Paper PDF: download.php?file=IJRAR1CQP008
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CQP008.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP008

  Register Paper ID - 250519

  Title: SUSTAINABLE HUMAN RESOURCE MANAGEMENT: A LITERATURE-BASED CONCEPTUAL STUDY AT IT SECTOR

  Author Name(s): Ms. Suma, Dr. K. Rajesh Kumar, Dr. BalaKoteswari

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 48-55

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 235

 Abstract

Retaining and managing talents is very important in the present competitive world, especially in the knowledge-intensive sector like IT companies. Better HR practices and implementation of the knowledge management process can enhance employee performance and that leads to sustainability. The intention of this paper is mainly to concentrate on the sustainability of human resources by effective utilization and implementation of HR practices and better knowledge management process can enhance the overall organisational performance with that it is easy to sustain the human resources in an organisation.


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 Keywords

Knowledge, Training, Organisation, Sustain, Competitive

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  Paper Title: IMPACT OF WORK FROM HOME CULTURE ON WORK LIFE BALANCE � AN EMPIRICAL STUDY ON IT/ITES EMPLOYEES

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP009
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP009
Published Paper PDF: download.php?file=IJRAR1CQP009
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CQP009.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP009

  Register Paper ID - 250517

  Title: IMPACT OF WORK FROM HOME CULTURE ON WORK LIFE BALANCE � AN EMPIRICAL STUDY ON IT/ITES EMPLOYEES

  Author Name(s): Dr.K.Haritha, Dr.C.Nadhamuni Reddy, Dr. BalaKoteswari

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 56-60

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 285

 Abstract

Many IT companies are asking their employees to work from home to remain safe and affected. As corona virus (COVID19) continues to capture headlines in the news and spread rapidly, employees are struggling with finding a sense of calm and stability throughout the ever changing updates and reality. Working from home has many benefits, some being flexibility, increased productivity and more quality time with your loved ones. Work life balance, especially during uncertain times like COVID19, is essential to employees� growth and personal happiness and company retention. When employees are encouraged to find positive work life balance, they tend to be more motivated to produce great work. This also edibility among the employees over performance increases of work. Work from home enables more autonomy in job, which is likely to be associated with more productivity. Decreased control by colleagues or the supervisors is an important drawback of work from home. This is true for both the organization and the employee. The work avoidance is the result when someone’s work is poorly monitored. Work from home will be helpful when there are issues to attend of work should continue. Most of the IT companies included work from home in their leave policy of employees in order to increase the productivity.


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 Keywords

Work from home, Work life balance, Strategies to work life balance

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  Paper Title: DIGITAL ECONOMY � OPPORTUNITIES AND CHALLENGES IN INDIA

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP010
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP010
Published Paper PDF: download.php?file=IJRAR1CQP010
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CQP010.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP010

  Register Paper ID - 250516

  Title: DIGITAL ECONOMY � OPPORTUNITIES AND CHALLENGES IN INDIA

  Author Name(s): Dr.K.Kishore Kumar Reddy, Dr. Siddarapu Haribabu, Dr. BalaKoteswari

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 61-64

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 236

 Abstract

Every day people, businesses, organizations, communities and the Government use digital technology to make decisions, to make goods and to deliver services more efficiently and more quickly. The digital economy refers to both the digital access of goods and services, and the use of digital technology to help businesses. Digital economy is a term that is often used to cover this activity, but is hard to define. The Indian digital economy is not a conventionally marketed economic activity, and GDP figures do not take account of economic benefits of the digital economy, such as time saved, increased choice, and lower cost of products. Technology is going to revolutionize or is already revolutionizing business, transforming virtually all aspects of the economy and society. The digital economy is the new productivity platform that some experts regard as the third industrial revolution. Digital revolution, also known as The Internet Economy or Internet of Everything is expected to generate new market growth opportunities. Digital economy describes the range of economic and social activities that are enabled by information and communications technologies. It includes activities like banking, buying and selling, and accessing education or entertainment using the internet and connected devices. The digital economy is not separate to the economy. It impacts all industries and business types and influences the way we interact with each other every day. It also recognizes that as sectors become data driven their economic structures change, industry boundaries blur, and the basis of competition changes. The main objectives of this paper are opportunities and challenges of digital economy in India.


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 Keywords

Digital, Communications, Technologies, Economic, Opportunities, challenges

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  Paper Title: TRENDS, OPPORTUNITIES AND CHALLENGES IN DIGITAL ECONOMY OF INDIA

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP011
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP011
Published Paper PDF: download.php?file=IJRAR1CQP011
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CQP011.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP011

  Register Paper ID - 250515

  Title: TRENDS, OPPORTUNITIES AND CHALLENGES IN DIGITAL ECONOMY OF INDIA

  Author Name(s): Dr.J.Muni Narendra, Dr.K.Balasubramanyam, Dr. BalaKoteswari

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 65-69

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 232

 Abstract

The digital economy is the worldwide network of economic activities, commercial transactions and professional interactions that are enabled by information and communications technologies (ICT). It can be succinctly summed up as the economy based on digital technologies. Digital Economy refers to an economy that is based on digital technologies. The growth, integration and sophistication of information technology and communications is changing our society and economy. Digital technology in the form of the Personal Computer and the Internet has already transformed work, education, government, entertainment, generating new market opportunities and having a major economic impact across a broad range of sectors. In the ICT of the digital economy, India appears to have comparative advantage to grow to global stature.


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Digital economy, Communications, Technology and Opportunities

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  Paper Title: IMPACT OF COVID-19 ON INSURANCE SECTOR: TRENDS IN DENSITY AND PENETRATION

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP012
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP012
Published Paper PDF: download.php?file=IJRAR1CQP012
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  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP012

  Register Paper ID - 250514

  Title: IMPACT OF COVID-19 ON INSURANCE SECTOR: TRENDS IN DENSITY AND PENETRATION

  Author Name(s): D. Roopa Swarna Kumari, Dr. U Srinivasa Rao, Dr. BalaKoteswari

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 70-75

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 235

 Abstract

The globally accepted indicators of measuring the growth of the life insurance sector are the life insurance penetration and density. Life insurance penetration is the ratio of gross premiums to the GDP. Another common measure of the development of the life insurance sector is the density of life insurance is the ratio of life insurance premium to the total population of the country. Low level of penetration and density of insurance in India clearly imply that a large section of the population is still uninsured.


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IMPACT OF COVID-19 ON INSURANCE SECTOR: TRENDS IN DENSITY AND PENETRATION

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  Paper Title: STRATEGIC REVIVAL CHALLENGES FOR TOURISM AND HOSPITALITY INDUSTRY POST-COVID 19: AN INDIAN PERSPECTIVE

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP013
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP013
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  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP013

  Register Paper ID - 250513

  Title: STRATEGIC REVIVAL CHALLENGES FOR TOURISM AND HOSPITALITY INDUSTRY POST-COVID 19: AN INDIAN PERSPECTIVE

  Author Name(s): Dr.Neeraja.M, Prof. J.K. Narasimha Murthy, Dr. BalaKoteswari

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 76-79

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 193

 Abstract

In the context of the Tourism and hospitality industry, employing 8.1 percent of total employment in the country and providing the most exciting career avenues for their growth; accounts for 7.5 percent of the country’s GDP would be interesting to explore the status of strategic revival challenges in Tourism and Hospitality Industry Post COVID 19 in India. This is an industry where COVID 19 has caused an unpredictable market crisis with occupancy declining by more than half in March 2020 compared to the corresponding period last year (FY 2019- Occupancy rate.66.7%). In view of the above surveillance, the present paper addresses the adversity of the Tourism and Hospitality industry during COVID 19 and discusses the progressive resumption of the tourism services and vigor protocols in hospitality establishments. The outcomes of the paper highlight the survival and revival strategies for the sustenance of the sector post -covid-19.


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 Keywords

Post Pandemic; Revival of Tourism; Safety; Tourism in India; Financial Reforms; Hospitality & Tourism

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  Paper Title: PERCEPTION OF COLLEGE STUDENTS ON DIGITAL SHOPPING � WITH REFERENCE TO METRO TRAVELLERS IN BANGALORE

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CQP014
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CQP014
Published Paper PDF: download.php?file=IJRAR1CQP014
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CQP014.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CQP014

  Register Paper ID - 250512

  Title: PERCEPTION OF COLLEGE STUDENTS ON DIGITAL SHOPPING � WITH REFERENCE TO METRO TRAVELLERS IN BANGALORE

  Author Name(s): Dr. S. Dilli, Prof. J.K. Narasimha Murthy, Dr. BalaKoteswari

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 3  | Year: July 2022

 Volume: 9

 Issue: 3

 Pages: 80-85

 Year: July 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 166

 Abstract

Online shopping in India is growing rapidly & will continue to see an exponential growth in coming year. As mobile internet user base is growing mobile phones are also becoming contributor for surge in online shopping. In India good number of consumers buy online to get better deals & variety & prove that internet channels are now an integral part of shopping experience for customers. This paper attempts to know the experience of the online customer towards purchasing of the products from online web store. The results have shown that Increased Internet penetration, improved security measures, popularity of E-stores, convenience of shopping, more number of retailers giving offering wide variety of products/service are a few factors that are attracting more and more consumers to shop online. The key finding of the paper specifies that the socio-economic profile of select sample respondents of college students in Bangalore, type of products purchased and perception on online shopping behavior and experience.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Digital shopping, e-markets, e-payment, Customer Behaviour and perception

  License

Creative Commons Attribution 4.0 and The Open Definition

IJRAR.ORG


ISSN
E-ISSN 2348-1269,
P- ISSN 2349-5138
UGC ISSN APPROVED
Journal Starting Year (ESTD) : 2014
ISSN
ISSN
IJRAR.ORG


ISSN
E-ISSN 2348-1269,
P- ISSN 2349-5138
UGC ISSN APPROVED
Journal Starting Year (ESTD) : 2014
ISSN
ISSN
DOI Details

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