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The INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS (IJRAR) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.


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INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS (IJRAR)
E-ISSN 2348-1269, P- ISSN 2349-5138 | Impact factor: 7.17 | ESTD Year: 2014 | UGC and ISSN Approved. | Provide DOI and Hard copy of Certificate.
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Call For Paper (Volume 9 | Issue 4 | Month- November 2022)

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Volume 9 | Issue 4

  Paper Title: A STUDY ON PROFESSIONAL SATISFACTION, CHALLENGES OF EVENT MANAGERS TO SUSTAIN THEIR BUSINESS OPPORTUNITY (WITH SPECIAL REFERENCE TO CHENNAI CITY)

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP001
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP001
Published Paper PDF: download.php?file=IJRAR1CUP001
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP001.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP001

  Register Paper ID - 255501

  Title: A STUDY ON PROFESSIONAL SATISFACTION, CHALLENGES OF EVENT MANAGERS TO SUSTAIN THEIR BUSINESS OPPORTUNITY (WITH SPECIAL REFERENCE TO CHENNAI CITY)

  Author Name(s): P. Suganya Priya

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 1-7

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 63

 Abstract

This study identifies the professional satisfaction, challenges of event managers to sustain their business opportunity (with special reference to Chennai city). An event can be portrayed as a public gathering for the purpose of any celebrations. Each and every event differs from one another. Hence, they must be planned according to its nature. Events can be classified on the basis of their size, type and context. Nowadays, the Event Management industry plays a very big role in the society. The paper describes that there are some difficulties for the Event Managers like handling technical equipment�s, handling harsh people and the agents also. These difficulties should be avoided; proper recognition must be given to this field. The event managers must be well trained and they must have the professional qualification.


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A STUDY ON PROFESSIONAL SATISFACTION, CHALLENGES OF EVENT MANAGERS TO SUSTAIN THEIR BUSINESS OPPORTUNITY (WITH SPECIAL REFERENCE TO CHENNAI CITY)

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  Paper Title: THE IMPACT OF DIGITAL TECHNOLOGY AND SOCIAL MEDIA ON VIRAL MARKETING WITH RESPECT TO CHENNAI CITY

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP002
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP002
Published Paper PDF: download.php?file=IJRAR1CUP002
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP002.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP002

  Register Paper ID - 255471

  Title: THE IMPACT OF DIGITAL TECHNOLOGY AND SOCIAL MEDIA ON VIRAL MARKETING WITH RESPECT TO CHENNAI CITY

  Author Name(s): Dr T S RAVI

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 8-16

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 37

 Abstract

One of the most critical and effective marketing strategies of the contemporary times is viral marketing. The elevation of this criticality of viral marketing campaigns is mainly because of the preeminence of digital technology and social media which helps in enhancing the cost efficiency thereby patronizing towards reaching the target-audience at an increasing pace. This study has an objective towards examining the impact of digital technology and social media on viral marketing.in CHENNAI CITY. Like viruses, viral marketing facilitates the swift and transformed spread of information across millions of people.. Viral marketing is sometimes referred to as word-of-mouth communication.suggesting that in the rapidly expanding digital environment, word-of-mouth communication spreads because the message appeals to the first recipient, who, in turn, sends the message to others via technological communication channels, such as email, texting, instant messaging and personal digital assistants . Given the popularity of social media, older generations are now, surprisingly, using social network. In fact, women aged 55 years and older represent one of the largest demographics of Facebook users. Noting its ability to extend interactions and interpersonal connections,added that word-of mouth can take place not only among acquaintances, such as family, friends and co-workers, but even among strangers.. Marketers see these interactions as significant opportunities A quantitative research method with a structured questionnaire as the research tool was employed to collect data from a total of 100 respondents in CHENNAI CITY.Structural equation modelling (SEM) was utilized to statistically prove and assess the impact of digital technology and social media on viral marketing.


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virus, viral marketing,social media, digital technology, word-of-mouth.

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  Paper Title: THE IMPACT OF DIGITAL MARKETING IN SHAPING THE CUSTOMER ENGAGEMENT AND ITS IMPACT ON PURCHASE INTENTION ON FMCG’s IN CHENNAI CITY- AN EMPIRICAL STUDY.

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP003
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP003
Published Paper PDF: download.php?file=IJRAR1CUP003
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP003.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP003

  Register Paper ID - 255470

  Title: THE IMPACT OF DIGITAL MARKETING IN SHAPING THE CUSTOMER ENGAGEMENT AND ITS IMPACT ON PURCHASE INTENTION ON FMCG’S IN CHENNAI CITY- AN EMPIRICAL STUDY.

  Author Name(s): Dr. S. MAHALAKSHMI

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 17-23

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 29

 Abstract

Today Online Marketing plays a major role as digital marketing helps all the human activities involved in purchasing activities to do the digital marketing plays a significant place for the growth of a country. Fastest Moving Consumer Goods (FMCG�s) Sector is one of the growing sectors in the market and is the necessity sector which is to also becoming competitive day by day due to new entrants in the market. Digital marketing is the cost efficient mechanism used by the marketers to advertise their products in the market which help them to create the customer engagement and its impact on purchase intention on FMCG�s. The purpose of this research is to : (1) To find the impact of Digital Marketing on Customer Engagement in FMCG�s , (2) To find the effect of Digital marketing on Purchase Intention of FMCG�s, (3) To analyse the effect of customer engagement on purchase intention of FMCG�s. This type of Research is causal research with a quantitative approach. The sample in the study was 100 consumers of FMCG�s products. The study used in SEM analysis and the results in this study show that: (1) The impact of Digital Marketing on customer Engagement and their effect; (2) The impact of Digital marketing in customer Purchase Intention; (3) impact of customer Engagement on purchase intention of consumers.


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 Keywords

Digital Marketing, Customer Engagement, Purchase Intention, FMCG�s.

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  Paper Title: SUPPLY CHAIN MANAGEMENT AND LOGISTICS IN NEW BUSINESS MODELS

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP004
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP004
Published Paper PDF: download.php?file=IJRAR1CUP004
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP004.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP004

  Register Paper ID - 255469

  Title: SUPPLY CHAIN MANAGEMENT AND LOGISTICS IN NEW BUSINESS MODELS

  Author Name(s): Ms. R.NADHEYA

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 24-28

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 27

 Abstract

In this globalized world, it�s become more complex to manage logistics and supply chain. The nature of the business and the role of logistics & supply chain are not as same as now as before, this is due to digitalization, advancements in information & technology and changes in consumer buying behavior. The present study is descriptive in nature focusing on the role of supply chain management & logistics in new business models and studying the impact of technology in logistics sectors. Work load of logistics and supply chain management has increased from the emergence of online shops, as they extended their services at a wide range. They not only plan coordinate, warehouse and move the goods from point of origin to point of end-consumer but also helping the online shops to expand their business and increase their market share by attracting more customers through digital marketing, artificial intelligence.


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 Keywords

Digital Logistics- Digital Supply Chain- New Business Models- Digital Marketing- Artificial Intelligence

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  Paper Title: SOCIAL MEDIA MARKETING: A KEY TO CAPTURE CUSTOMERS’ ATTENTION

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP005
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP005
Published Paper PDF: download.php?file=IJRAR1CUP005
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP005.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP005

  Register Paper ID - 255468

  Title: SOCIAL MEDIA MARKETING: A KEY TO CAPTURE CUSTOMERS’ ATTENTION

  Author Name(s): Dr.Visalatchi

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 29-35

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 29

 Abstract

Social Medias are used by billions of people across the world. Social networks have become a sort of reality in which people communicate, interact, and obviously trust. Marketing is a very broad field. Today, it even included the field of digital marketing and all of its sub-branches such as content and social media one. Social media channels have become a major source of news and information in today�s internet-driven world. Social media presence is also a vital factor in online marketing. Social media marketing allows to showcase your brand to potential customers at exactly the moment they are ready to convert. This paved way for motivating marketers to reach and engage the consumers with time and cost effective shopping. Social media rapidly replacing the traditional means of marketing with Social media marketing by providing them information about product, services, brands, designs, price etc., As a result of this, it is understood that social media is a powerful means of capturing customers attention in the present day market scenario.


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Social Media Marketing, Consumer, Internet, Social Media Platform, etc,.

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  Paper Title: ROLE OF DIGITAL MARKETING IN RESHAPING THE CORPORATE SECTOR

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP006
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP006
Published Paper PDF: download.php?file=IJRAR1CUP006
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP006.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP006

  Register Paper ID - 255467

  Title: ROLE OF DIGITAL MARKETING IN RESHAPING THE CORPORATE SECTOR

  Author Name(s): Dr. K.K.SARADHA

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 36-41

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 26

 Abstract

Digital marketing has emerged as the central marketing idea in the internet age. Online marketing that benefits the corporate sector is what is known as "digital marketing." Even a small start-up and large, well-established enterprises can use this digital marketing because it is accessible and feasible for both. The marketing model that was used throughout history has evolved as a result of this method. It is both affordable and capable of reaching vast numbers of people. Consequently, it has aided in the process of structuring the corporate sector in a development-oriented direction.


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 Keywords

Digital Marketing, Development, Corporate sector, Digital marketing method.

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  Paper Title: LEADERSHIP - AN IMPACT ON WORK EXPERIENCE AND WELL BEING

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP007
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP007
Published Paper PDF: download.php?file=IJRAR1CUP007
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP007.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP007

  Register Paper ID - 255466

  Title: LEADERSHIP - AN IMPACT ON WORK EXPERIENCE AND WELL BEING

  Author Name(s): Ms.Deepa Rekha

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 42-47

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 24

 Abstract

Leadership, work experience, and workplace well-being have proliferated in popular culture, practitioner-focused publications, and�increasingly�scholarly research journals. We first examine the research that defines leadership and wellbeing in this piece. Finally, we explore the repercussions and ramifications in the workplace after talking about the impact of leadership actions on employee well-being. This paper’s goal is to compile and synthesise the existing literature on leadership and well-being that discusses how leadership actions affect staff wellbeing at work. We start by looking at definitions and conceptualizations of leadership and wellbeing that are frequently employed. The impact of leadership actions on employee well-being, as well as their repercussions and workplace implications, is then covered.


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LEADERSHIP � AN IMPACT ON WORK EXPERIENCE AND WELL BEING

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Creative Commons Attribution 4.0 and The Open Definition

  Paper Title: HANDLING CUSTOMER’S GRIEVANCES - WITH SPECIAL REFERENCE TO SBI

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP008
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP008
Published Paper PDF: download.php?file=IJRAR1CUP008
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP008.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP008

  Register Paper ID - 255465

  Title: HANDLING CUSTOMER’S GRIEVANCES - WITH SPECIAL REFERENCE TO SBI

  Author Name(s): Dr.R.Gayathri

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 48-53

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 25

 Abstract

State Bank of India (SBI) is the largest public sector banks in India. It was the first bank established in India as Bank of Calcutta in 1806. SBI offers a plethora of products and services such as savings account, credit cards, fixed deposits, personal loan, home loan, business loan, debit card, loan against property, car loan, gold loan, mudra loan and more. A Customer Complaint is an expression of dissatisfaction from a Customer, requiring a response, about business activities or services performed by SBI The customer is the focus of the organization�s products, services and people. The business growth depends entirely on the satisfaction of the customers. A grievance generally occurs on account of various reasons including:- ? Inadequacy of working/operational gaps in standards of services offered, expected and actual services rendered. ? Technological issues in ATM ? Bank Charges issues ? Other Operational Issues ? Cheque book Customer has the right to register his complaint/ grievance if he is not satisfied with the services provided by SBI . A suitable mechanism is a must for receiving and redressing customer grievances courteously, promptly and satisfactorily.


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HANDLING CUSTOMER�S GRIEVANCES - WITH SPECIAL REFERENCE TO SBI

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  Paper Title: FINANCIAL DEVELOPMENT OF INFLATION INDIAN ECONOMY

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP009
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP009
Published Paper PDF: download.php?file=IJRAR1CUP009
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP009.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP009

  Register Paper ID - 255464

  Title: FINANCIAL DEVELOPMENT OF INFLATION INDIAN ECONOMY

  Author Name(s): Dr. E.Thamilarasi

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 54-59

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 23

 Abstract

Inflation is the percentage change in the value of the Wholesale Price Index (WPI) on a year-on year basis. It effectively measures the change in the prices of a basket of goods and services in a year. In India, inflation is calculated by taking the WPI as base.


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FINANCIAL DEVELOPMENT OF INFLATION INDIAN ECONOMY

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  Paper Title: DIGITAL TRANSFORMATION - A REPORT ON ITS IMPACT IN BANKING & FINANCIAL SERVICES

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP010
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP010
Published Paper PDF: download.php?file=IJRAR1CUP010
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP010.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP010

  Register Paper ID - 255463

  Title: DIGITAL TRANSFORMATION - A REPORT ON ITS IMPACT IN BANKING & FINANCIAL SERVICES

  Author Name(s): DR.T.JAYASHEELA, D.SUJATHA

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 60-65

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 26

 Abstract

In this fast moving world, Transformation and up gradation are the key words for any company which wants to compete in the race. Right from clock, the shift towards Digital transformation has acquired great attention due to advancements in technology. Though it is not an easy process, Business continue to adapt the techniques of digitalization at all levels. It mandates an overall scrutiny of the way the company does it business. Every aspect of the company must be kept in mind and analyzed to keep in track with dynamic customer needs and wants. Hence, the transformation of the business into a digital platform undoubtedly becomes the need of the hour.


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 Keywords

Digital Transformation, Impact, Banking, Financial Services.

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  Paper Title: CUSTOMER SATISFACTION & LOYALTY TOWARDS CORPORATE REBRANDING

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP011
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP011
Published Paper PDF: download.php?file=IJRAR1CUP011
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP011.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP011

  Register Paper ID - 255462

  Title: CUSTOMER SATISFACTION & LOYALTY TOWARDS CORPORATE REBRANDING

  Author Name(s): Dr.H.PUSHPALATHA

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 66-71

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 26

 Abstract

In the past, organizations like snap deal, hutch Vodafone, Toyota company, hero Honda, UTI bank have rebranded, with some being successful, and others being failures. After the corporate rebranding those administration has not been any formal research on its success or failure. This necessitated a study into the interrelationships between corporate rebranding, perceived service quality, customer satisfaction and customer loyalty. The study was quantitative in nature and adopted descriptive research approach. the study comprised customers Using convenience sampling customers for the study, using a structured questionnaire as the research instrument. After the analysis, it was concluded that, corporate rebranding awareness does not significantly impact on service quality perception and customer satisfaction. Corporate rebranding does not moderate the relationship between service quality and customer loyalty and customer satisfaction and customer loyalty


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 Keywords

Golden Rules of Rebranding , Rebranding by a Change of Logo & name

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  Paper Title: CRISIS MANAGEMENT- CHALLENGES AND ISSUES FACED BY TECHNOLOGY INDUSTRY

  Publisher Journal Name: IJRAR, IJPUBLICATION

  DOI Member: 10.6084/m9.doi.one.IJRAR1CUP012
Published Paper URL: http://ijrar.org/viewfull.php?&p_id=IJRAR1CUP012
Published Paper PDF: download.php?file=IJRAR1CUP012
Published Paper PDF: http://www.ijrar.org/papers/IJRAR1CUP012.pdf

  Your Paper Publication Details:

  Published Paper ID: - IJRAR1CUP012

  Register Paper ID - 255461

  Title: CRISIS MANAGEMENT- CHALLENGES AND ISSUES FACED BY TECHNOLOGY INDUSTRY

  Author Name(s): Ms.Meena Gandhi Rao

 Publisher Journal name: IJRAR, IJPUBLICATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 9  | Issue: 4  | Year: November 2022

 Volume: 9

 Issue: 4

 Pages: 72-75

 Year: November 2022

 Subject Area: Science and Technology

 Author type: Indian Author

 Downloads: 27

 Abstract

The virus’s long-term effects on the nation and our culture will be quite negative. Technology’s future will unavoidably be impacted by our current situation and the lessons we’ve learned from an unprecedented and challenging moment in our history. This is one area where we can expect to see its consequences.


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CRISIS MANAGEMENT- CHALLENGES AND ISSUES FACED BY TECHNOLOGY INDUSTRY

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IJRAR.ORG


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P- ISSN 2349-5138
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